Logo design is a hot topic for graphic designers, but most books on the subject offer little more than a gallery of successful identity systems. Logo Lab gives creatives the in-depth information they crave, with: -A look at 18 head-turning logos from concept to completion -Interviews with designers and clients on why each design works -High-profile case studies for Converse, the Houston Texans and Kroger Foods Every page is packed with the kind of analysis, sketches and insight designers crave. It's exactly the kind of information they need to help their own clients stand out from the crowd.