Experimental Formats 2 collects together innovative books, brochures, and catalogs featuring the most diverse ideas used in publications of every description. Today, printed matter needs to work harder than ever before. In the ever-increasing struggle to command consumers’ attention, adding value has become the weapon of choice, and in this battle alternative formats, folding, binding, and printing methods will bring you success. The book examines every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone.