About this title: Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs. Derived from the Japanese phrase Mujirushi Ryohin, which translates to No Brand Goods, MUJI is recognized for its Zen-like, no-nonsense and no-brand philosophy. The book on MUJI focuses on the definitive advertising campaigns by the brand and charts the creative thinking processes that produced the no-frills brands artwork over the years. Besides a showcase of creative