Advertising. It’s been called the greatest art form of the 20^th century, as well as the biggest evil man has been produced. Whether or not you believe in a thing called ARTvertising or are of the opinion that advertising, along with branding and marketing, is downright diabolical, you’re bound to find this book a source of inspiration.

 We’ve collected and researched a total of 51 rules, including ‘The Medium is the Message’, ‘Make the Logo Bigger’ and that old favorite ‘Sex Sells’. All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun.